Thursday, March 4, 2010

Brash brands and the facts of life


Singapore's shopping area in Orchard Road is a far cry from London's Old Bond Street. The boutiques in London have a touch of understated elegance given by the use of brushed silver or brass door signs above small display windows and it feels as if only those who are in the know can access these realms of fashion.
In Singapore the big designer names are forced in your face in a pointless display reminiscent of rival male peacocks.
Enormous, exaggerated display windows dominate the road and nowhere more that at the ION Orchard Shopping centre. The brand names are illuminated by strong, harsh, shiny lights and sparkle to make sure you do not miss any of the details. The P in the Prada store is twice my height but it dwarfs in comparison to the YSL one.
Blinded by all the lights and attracted by an electronics display Max and I enter the first shopping centre we see and we are immediately greeted by girls asking if we want a massage. It seems a bit strange to me and only after a few seconds I see a life sized poster of an almost naked girl with a caption that said "naughty boy" and an invitation to enter what looks frightenly like a sex shop. I explain to Max that the type of massage on offer is not designed to give relief to his neck, still sore from the move and in a mild panic we thank the now lascivious looking girls and head straight outside.

No comments:

Post a Comment